Brands off to Kumbh amid demand slump

Brands are leveraging the Maha Kumbh Mela at Prayagraj as a significant marketing opportunity. They aim to capture consumer interest through advertisements and product sampling amidst a massive turnout. Companies are setting up booths, hoardings, and engaging in creative promotions to boost brand visibility and test new products.

Jan 13, 2025 - 01:00

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Brands are leveraging the Maha Kumbh Mela at Prayagraj as a significant marketing opportunity. They aim to capture consumer interest through advertisements and product sampling amidst a massive turnout. Companies are setting up booths, hoardings, and engaging in creative promotions to boost brand visibility and test new products.