Black Friday–Cyber Monday: India sees 20–25% sales surge; brands advance promotions by a week
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India's Black Friday-to-Cyber Monday sales are experiencing a significant surge, with retailers reporting a 20-25% increase compared to last year. Brands extended promotions early, indicating sustained consumer demand beyond Diwali. This week-long event is fostering planned, premium purchases across various categories, boosting sales momentum. What's Your Reaction?
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